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Food and Nutrition

Centre of Value Chain Research (VCR2) at Kent Business School

The HGCA works closely with the Centre of Value Chain Research (VCR²) at Kent Business School to provide farmers and small food producers with information on the purchasing behaviour of 12 million supermarket shoppers. If you are looking to develop a new product, expand your business into food processing or retailing or simply want to know more about what drives the end-consumer, the HGCA, along with VCR² at Kent Business School, can provide the necessary information.

Grain-based product reports that have been produced to date include insights into the actual purchasing behaviour of supermarket shoppers. The reports provide insights into which consumers, in terms of lifestyle and life-stage, purchase which products, and where in the country they live. For information on consumer profiling click here.

The information available is not only limited to geographical location, lifestyle and lifestage, whatever your needs we will do our utmost to meet them. Reports can either be tailored to specific products and markets, or provide a general overview of the market in which you operate.

Click here to find out how the VCR² at Kent Business School can help you

To keep up-to-date with new reports from the VCR² at Kent Business School every month and market news subscribe to the Consumer and Export Market Update by emailing consumerinsights@hgca.com with your contact details.