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Food and Nutrition

Frequently Asked Questions

1) What does the Centre for Value Chain Research (VCR2) bring to levy-payers?

• Levy-payers are being given access to customer data about the shopping behaviour of a panel of 1.4 million supermarket shoppers. The data gives insights into end-consumer characteristics in terms of lifestyle, lifestage and where in the UK they reside. Information generated can be tailored to the specific needs of your business which in turn will help you to become more customer-focused.

2) Do levy-payers have to pay to access the data?

• No, information gathered by the VCR2 database is an additional service offered by HGCA that levy-payers can receive for no additional cost.

3) Can research be carried out on biofuels?

• At present, HGCA can only provide information and insight on cereal-based food products.