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	Home  > Food & Nutrition  > dunnhumby Academy of Consumer Research  >  Frequently Asked Questions  Print
	Education    dunnhumby Academy of Consumer Research     -   How the dunnhumby research can help you  -   Reports  -   Tailored research  -   PhD research  -   HGCA Knowledge Centre  -   Media  -   Frequently Asked Questions  -   Links Export Bulletin    Farmhouse Breakfast Week    Glossary of Nutritional Terms    Nutritional Information    What are cereals    Wholegrain Links    Relevant project reports & current projects    Frequently Asked Questions 1) What does the dunnhumby Academy bring to levy-payers? Levy-payers are being given access to customer data about the shopping behaviour of over 12 million UK consumers. The data gives insights into end-consumer characteristics in terms of lifestyle, lifestage and where in the UK they reside. Information generated can be tailored to the specific needs of your business which in turn will help you to become more customer-focused. 2) Where does the data come from? The consumer data has been gathered by dunnhumby through a supermarket loyalty scheme. The database is now one of the largest consumer databases with a sample of over 12 million. Such a significant sample results in highly representative consumer data on shopping habits. 3) Do levy-payers have to pay to access the data? No, information gathered by the dunnhumby database is an additional service offered by HGCA that levy-payers can receive for no additional cost. 4) Can research be carried out on biofuels? At present, HGCA can only provide information and insight on cereal-based food products.
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