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Case studies on this page are intended to show how the lack of new product development has impacted on businesses in the supply chain, and how others are using NPD and innovation to develop new products and increase the profitability of their business. Throughout this website you will find two types of case studies: those derived from the work of Cereals Industry Forum that show how key problems have been identified and action plans produced to solve them, and more recent case studies produced for the HGCA's Supply Chain Partnership, which are intended to show how practical solutions have been applied.
As well as written case studies you can also find video clips on these topics and audio programmes of the case studies. Keep visiting these pages as more case studies will be added over time.
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