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Farmhouse Breakfast Week

Farmhouse Breakfast Week offers a wealth of opportunities for businesses across the supply chain to get involved and help promote its message to consumers. Involvement in the campaign not only represents a great opportunity for individual businesses, it supports HGCA in its industry-wide objective to stimulate sustained demand for cereals- and oilseeds-based products.

The next Farmhouse Breakfast week takes place from 20 to 26 January 2013

Ways to get involved

Farmhouse Breakfast Week is a great platform for raising the profile of your business within the local community. For information on maximising publicity, click here.

Read real-life success stories from farm businesses which have benefited from the campaign here. 

Free resources

Retailers or growers with B&Bs, farm shops, stalls and cafés who deal direct with the public can order free point-of-sale material including posters, stickers and recipe booklets to help spread the message about Farmhouse Breakfast Week. These are a great talking point, as well as an opportunity to attract more customers to your events or promotions.

Ideas and inspiration

Visit your local primary school

Breakfast for the community

  • Offer breakfast at your farmhouse or link up with a local venue like a pub or community hall
  • Raise money for a local or farming charity by charging a small fee or holding a breakfast-themed raffle
  • Highlight local produce by providing attendees with a list of local suppliers

Farm shops and farmers markets

  • Launch a new product or boost sales with breakfast-themed special offers
  • Hold tastings or offer samples to attract new customers
  • Run a promotion in the local paper for Farmhouse Breakfast Week
  • Create ‘breakfast packs’ for added value

For more, visit www.shakeupyourwakeup.com If you would like to show support for the Farmhouse Breakfast Week campaign by using our logo on your product or packaging, please call 024 7647 8735. 

 

About Farmhouse Breakfast Week

The annual campaign aims to encourage people to get a healthy kick-start to the day through recipes, tips and advice. With 90 per cent of UK grown cereals going into a range of food products, from bread and porridge to bacon and eggs, the breakfast plate represents a significant market for arable farmers.

Since its launch in 2000, previous campaigns have been fronted by TV presenter Melinda Messenger, celebrity chef Antony Worrall Thompson as well as television presenter Pollyanna Woodward and have seen around a thousand breakfast events a year held up and down the country.

The current campaign theme is ‘Shake Up Your Wake Up’, targeting consumers who usually skip breakfast by educating them about its health and lifestyle benefits. Celebrity ‘masterchef’ and Saturday Cookbook presenter Nadia Sawalha is the face of the current campaign.

For more information, visit the Shake Up Your Wake Up website or call 024 7647 8735.

Find out more about HGCA’s investment in consumer marketing on behalf of the cereals and oilseeds industry here

Events

More events...