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Branded wheat for export

EASY TO MARKET OVERSEAS

Two new wheat export brands have been developed by HGCA British Cereal Exports in conjunction with the industry. They make it easier to market UK milling wheat overseas.

  • they are only used in the export markets
  • they complement the existing nabim groups
  • wheat in each category meets the specifications
  • varieties in the brands are shown in the HGCA Recommended List

Varieties included in the brands for 2007/08

Full rating Blending rating Full rating Blending rating
Xi19 Malacca Robigus Nijinsky
Hereward Einstein Claire (Alchemy)
Cordiale (Battalion) Consort
Solstice (Timber) Glasgow
Soissons Istabraq
(Mascot) Ambrosia
(Zebedee)
(Gatsby)
[() = provisional rating]

For you:

  • they are a market opportunity
  • they help identify varieties which meet overseas customers’ need
  • they add value to UK wheat overseas as a sign of quality

Non-EU countries, particularly the North African markets have specific requirements regarding the quality of wheat to import. To find out more, click here.
 
 

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