crop management publications for use on farm, reports and updates from HGCA’s extensive programme of research, variety information from Recommended List trials, regularly updated grain and oilseed markets news and prices, information on exports of UK-grown cereals, information on HGCA’s investment on behalf of the cereals and oilseeds industry and what you can do to get involved. "/> HGCA : Breakfast Week

Breakfast Week

Breakfast Week

Breakfast Week offers a wealth of opportunities for businesses across the supply chain to get involved and help promote its message to consumers. Involvement in the campaign not only represents a great opportunity for individual businesses, it supports HGCA in its industry-wide objective to stimulate sustained demand for cereals and oilseeds-based products.

The next Breakfast Week takes place from 25 January – 31 January 2015

Ways to get involved

Farmhouse Breakfast Week is a great platform for raising the profile of your business within the local community. For information on maximising publicity, click here.

Read real-life success stories from farm businesses which have benefited from the campaign here.

Free resources

Retailers or growers with B&Bs, farm shops, stalls and cafés who deal direct with the public can order free point-of-sale material including posters, stickers and recipe booklets to help spread the message about Farmhouse Breakfast Week. These are a great talking point, as well as an opportunity to attract more customers to your events or promotions.

  • Order your free resources here

Ideas and inspiration

Visit your local primary school

Breakfast for the community

  • Offer breakfast at your farmhouse or link up with a local venue like a pub or community hall
  • Raise money for a local or farming charity by charging a small fee or holding a breakfast-themed raffle
  • Highlight local produce by providing attendees with a list of local suppliers

Farm shops and farmers markets

  • Launch a new product or boost sales with breakfast-themed special offers
  • Hold tastings or offer samples to attract new customers
  • Run a promotion in the local paper for Farmhouse Breakfast Week
  • Create ‘breakfast packs’ for added value

For more ideas, visit www.shakeupyourwakeup.com If you would like to show support for the Farmhouse Breakfast Week campaign by using our logo on your product or packaging, please call 024 7647 8735.

About Breakfast Week

Since its launch in 2000, the campaign has grown year on year. The 2014 campaign saw hundreds of events and promotions nationwide and generated widespread media coverage in national, consumer, broadcast, regional and online press helping to raise awareness of the importance of breakfast. The 2015 campaign is fronted by TV chef Phil Vickery who shares his breakfast recipes and top tips for the morning meal.

The campaign theme is ‘Shake Up Your Wake Up’, which aims to get consumers to rethink their morning routines and make time to have breakfast more regularly by educating them about its health and lifestyle benefits.

For more information, visit the Shake Up Your Wake Up website or call 024 7647 8735.

Find out more about HGCA’s investment in consumer marketing on behalf of the cereals and oilseeds industry here