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KWS Provides Good Example of Supply Chain Co-operation

Andrew Newby,
Commercial Director, KWS
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The story of Cordiale, bred by East Anglian plant breeder KWS at Thriplow in Hertfordshire, provides an excellent example of the benefits of supply chain co-operation.
The case study produced for HGCA’s Supply Chain Partnership concentrates on the KWS approach to bringing winter wheat Cordiale to market, and how co-operation with miller ADM and farmers helped to realise the full potential of the variety.
The factors which have ultimately made the variety successful were not initially identified when it first came to market. It was only through working closely with ADM and farmers who had been growing the variety that KWS was able to identify and promote both its growing and milling advantages. |
KWS Commercial Director Andrew Newby believes that learning from their experience with Cordiale could help them to bring future varieties to market more quickly. In this case co-operation and communication across the supply chain happened spontaneously. In future they want to ensure that it is built into their processes.
HGCA’s Supply Chain Manager Jenny Batchelor says: “The marketing of Cordiale is an excellent example of how good communication across the supply chain can help benefit all those involved. HGCA’s Supply Chain Partnership is there to encourage best practice in the cereals industry including better communication and co-operation.”
Video and audio podcasts of interviews with Andrew Newby can be found on HGCA’s website at www.hgca.com/supplychain .
HGCA Issues Price Risk Management Checklist
At a time when grain markets have once more proved highly volatile, HGCA has issued a new Price Risk Management Checklist designed to help growers manage their risks. The ten-point checklist, which can be downloaded from HGCA’s website, covers all aspects of selling grain including the development of a strategy, trading futures, and buying options.
HGCA’s Supply Chain Manager, Jenny Batchelor, said: “We have once again seen significant volatility in grain markets over the past twelve months, with wheat prices falling from a high of £150 per tonne in 2008 to £90 per tonne in September 2009. At times like these growers need all the help they can get to ensure that they receive the maximum return for their crops. The Price Risk Management Checklist is part of HGCA’s programme to ensure that farmers have all the tools that they need.”
The 10 point checklist covers:
- Knowing the net cost of production
- Setting a target price
- Understanding and monitoring the market
- Knowing your basis
- Ensuring you have an understanding of the management tools available
- Developing a strategy
- Trading futures
- Buying options
- Speculation
- Monitoring existing positions
Copies of the checklist can be downloaded from HGCA’s website at www.hgca.com/supplychain or ordered by email from hgca@cambertown.com.
HGCA Price Risk Management Workshops
Another of HGCA’s resources designed to help with Risk Management is a series of workshops, entitled ‘Making the Most of Grain Markets’. The full list is as follows:
4th November King’s Lynn
10th November Bury St Edmunds
11th November Huntington
24th November Andover
25th November Buckingham
8th December Cirencester
9th December Telford
15th December Grantham
16th December Market Rasen
2010
19th January York
20th January Darlington
26th January Aberdeenshire
27th January Fife
Risk Management Resources on the HGCA Website
HGCA’s provides a variety of Price Risk Management resources for levy payers on its website. To find out more visit www.hgca.com/supplychain and look at the Business Management section.
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