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Food & Nutrition
HGCA provides information on food and nutrition for growers, processors and consumers. This includes insights into the buying behaviour of end-consumers using a panel of 1.4m supermarket shoppers. HGCA’s nutritional campaign websites can also be accessed from this webpage, including Farmhouse Breakfast and Wholegrain Goodness.
Farmhouse Breakfast Week
Farmhouse Breakfast Week is an annual campaign run by HGCA which has been running since the year 2000. The aim of the campaign is to raise awareness of the benefits of eating a healthy breakfast and demonstrate the variety of breakfast foods available in the UK.
Farmhouse Breakfast Week 2013 will take place 20 – 26 January and we are encouraging the farming community to get involved! It’s a great opportunity to promote your produce to the end consumer. You could invite people for a tour of your farm, visit a local school and talk to the children about where breakfast foods come from or link up with other businesses in your community and hold a breakfast event for local people. If you attend a Farmers Market or have a Farm Shop you could consider offering a promotion during the week on your breakfast products.
For more information and to order free resources please visit www.shakeupyourwakeup.com or call 024 7647 8735.
Wholegrain Goodness
Wholegrain Goodness campaign promotes the nutritional value of wholegrain foods and extends the use of wholegrains in meal occasions beyond breakfast.
The website covers everything you need to know about wholegrains – from what they are to nutritional information, together with offering a range of delicious recipe ideas. To enter the Wholegrain Goodness website and learn how you can benefit from incorporating wholegrains into your diet, please click here.
All About Oats
All About Oats campaign increases consumer awareness of the benefits of oats as part of a healthy balanced diet.
The website features a range of appetising recipes and /images together with nutritional information about oats, please click here.
Rapeseed Oil
HGCA are helping to raise awareness of the nutritional and culinary properties of rapeseed oil. Rapeseed is one of the healthiest vegetable oils due to its balance of fatty acids, and is a good choice for people who are trying to improve and control their blood cholesterol levels.
Click here for more information
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Provenance
Although relatively few cereal products currently have strong links with provenance, 
new HGCA research has revealed significant opportunities to open new markets, add value, and increase margins in the cereals sector.
Click here to access the report and more information surrounding Provenance
What are Cereals?
Say the word “cereal” and most people think of breakfast. In fact, cereals are defined as the edible seeds or grains of the grass family, gramineae and they make up a very important part of our daily diet, not only at breakfast time! About a third of the energy and a third of the protein in a typical British diet come from cereals. More information can be found here
