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Food & Nutrition
HGCA provides information on food and nutrition for growers, processors and consumers. This includes insights into the buying behaviour of end-consumers using a panel of 1.4m supermarket shoppers. HGCA's nutritional campaign websites can also be accessed from this webpage, including Farmhouse Breakfast and Wholegrain Goodness.
The Centre of Value Chain Research
The Centre of Value Chain Research (VCR²) at Kent Business School is working in partnership with HGCA to provide free consumer research to growers and small food producers. For more information on the latest trends for cereal-based products and how the research can help you please click here.
Farmhouse Breakfast Week
The 2010 Farmhouse Breakfast Week campaign has been officially launched. There are hundreds of breakfast events planned across the UK to celebrate the most important meal of the day. 'Breakfast Benefits' is the theme of this year's celebration to demonstrate to everyone that breakfast is the meal you can't afford to miss. The campaign showcases the most important meal of the day and raises awareness of the nutritional benefits of eating a healthy breakfast as part of a balanced diet and active lifestyle. For further details and to find out how to get involved please visit www.farmhousebreakfast.com
You can also keep up-to-date with the latest news by joining our e-Newsletter mailing list by sending your contact details to breakfast@hgca.com
Wholegrain Goodness
Wholegrain Goodness campaign promotes the nutritional value of wholegrain foods and extends the use of wholegrains in meal occasions beyond breakfast.
The website covers everything you need to know about wholegrains - from what they are to nutritional information, together with offering a range of delicious recipe ideas. To enter the Wholegrain Goodness website and learn how you can benefit from incorporating wholegrains into your diet, please click here.
All About Oats
All About Oats campaign increases consumer awareness of the benefits of oats as part of a healthy balanced diet.
The website features a range of appetising recipes and /images together with nutritional information about oats, please click here.
Rapeseed Oil
HGCA are helping to raise awareness of the nutritional and culinary properties of rapeseed oil. Rapeseed is one of the healthiest vegetable oils due to its balance of fatty acids, and is a good choice for people who are trying to improve and control their blood cholesterol levels.
Click here for more information
Enterprise Awards
The HGCA Enterprise Awards scheme supports innovation with grain by providing funding of up to £50,000. Funding can be used to support new product development or the development of new markets, either in the UK or abroad. For further information about the Enterprise Awards click here
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Provenance
Although relatively few cereal products currently have strong links with provenance, 
new HGCA research has revealed significant opportunities to open new markets, add value, and increase margins in the cereals sector.
Click here to access the report and more information surrounding Provenance
What are Cereals?
Say the word "cereal" and most people think of breakfast. In fact, cereals are defined as the edible seeds or grains of the grass family, gramineae and they make up a very important part of our daily diet, not only at breakfast time! About a third of the energy and a third of the protein in a typical British diet come from cereals. More information can be found here
