Main Content

What We Do
HGCA is the cereals and oilseeds division of the Agriculture and Horticulture Development Board (AHDB) . HGCA aims to deliver a world class arable industry through independence, innovation and investment. Find out more about the breadth of HGCA investment on behalf of its levy-payers below

Who we are

HGCA: Independence, Innovation and Investment is a brief overview of who we are and what we do. Read about how HGCA is funded, what we invest in and how we add to a sustainable cereals and oilseeds industry.

HGCA: Independence, Innovation and Investment pdf (1045kb)

Our vision

To create a dynamic UK arable supply chain where all are able to profit from a sustainable sector.

Our mission

To deliver a world-class arable industry through independence, innovation and investment.

HGCA Strategy

Research and knowledge transfer activity

More than 50% of the cereals and oilseeds annual levy income of around £10m is invested in research and knowledge transfer activities.

Find out more here >

Market intelligence

HGCA invests around £750,000 each year providing the cereals and oilseeds sector with timely and independent economic information and analysis. This is delivered centrally through AHDB’s Market Intelligence division.

Find out more here >

Business improvement

HGCA’s Business Improvement activities aim to assist levy payers to effectively respond to demand and equip them with the information to make continual improvements to their businesses.

Find out more here >

Consumer activity

HGCA invests in a variety of campaigns that aim to educate consumers about the health and lifestyle benefits of incorporating a range of cereals and oilseeds products into their diets as well as the importance of sustainable farming and food production.

Find out more here >

Latest news

Export activity

HGCA invests in export market development activities delivered through its BCE team.

BCE works to generate demand for cereals in overseas markets in order to ensure that exports of any over-production in the UK prevent oversupply of the domestic market. This helps to sustain internal prices for cereals relative to world prices.

Find out more here >

HGCA Team profiles

HGCA staff and researchers are available to speak at all sorts of events from local grower or agronomist groups to major conferences on a range of technical and business-related topics.

Find out more here >